Attracting Local Web Traffic to Your Site

We are specialists in local SEO, that's local search engine optimization, and not just for contractors. Visit our other website for information on our search marketing services. Organic SEO, Maps optimization and pay per click (PPC).

You're a locally operating business and your website needs to attract local web users in order for your site to be effective. So the website must take a local approach, not a world wide web approach.

Getting that valuable local traffic is achieved through both online and offline methods.

Promoting your Local Website Offline

Include your web address on all your offline marketing materials;

business cards
vehicle signage
all print advertising
phone book listings and ads
radio or tv advertising
everywhere

You will be surprised where people will see your web address and then go check your site. You can use your website to enhance all your offline marketing. Most advertising efforts only allow for limited space and time to make your message seen or heard. Including your web address gives people the opportunity to get even more information at their own convenience.

Promoting a Local Website Online

The key to attracting local traffic to your website is to tap into the local traffic channels. The biggest source of local traffic are the search engines. Most people using the internet to find services will use a search engine to help point them directly to what they are looking for.

Good search engine rankings for the right sets of keywords for your business will attract good volumes of very targeted, motivated customers. A search engine optimization campaign may be needed to boost your site up on to page one of Google for these types of terms.

If a search optimization campaign seems too daunting, or will take too long, then you could pay for immediate results. Google and the other major search engines feature sponsored links on their search page. You may have noticed them off to the side or at the very top. Business using these ads bid on a pay per click price for specific keywords or groups of keywords.

Social Networking

If you are using social networking websites like myspace, facebook, and others you can include a link to your website from you profile page. Many of your network contacts or theirs may likely be local.

Social networking appears to be much more than just a internet fad and will likely become an important marketing avenue. These types of site will start to create a new twist on word of mouth as people share their networking connection with others.

Using Lead Generating Services

There are many many websites offering to send local leads to your business. Some are ok, but most are of little value. Those that do send decent leads often are reselling the same leads to your competitors.

You'll have to experiment a bit if you try the lead generation services. It might work for your business and it might not.

For most small businesses its better to use your own website to generate your own local leads.

This article is an expansion of this one here at axemedia.com

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