Local Search Engine Marketing
Internet Marketing for Local Contractors and Tradesmen
Internet users are increasingly using the web to find local services. They find the web the most convenient method to find local contractors and tradesmen. People prefer the web over phone book directories as a website can provide much more information. This trend continues to grow as internet users become more sophisticated in their search habits and as they continue to find that more and more local businesses are now online.
Search Engine Rankings
Search engine optimization (SEO) will allow your business to take advantage of this emerging trend. Having your site appear on page 1 of the major search engines, for the right keywords that relate to your business and your location, is required for searchers to find your business. Without this form of internet marketing your business website will receive very little traffic. And it takes web traffic in order for your website to possibly bring you new customers.
Google Maps Marketing
When we started our search marketing services the normal search results were pretty much the only game in town. That is changing as Google Maps becomes an increasingly popular service for finding local contractors. The Maps "Local 10 Pack" now appears at the top of the normal results for most local types of search terms. So being seen here is important too.
As part of our local search marketing services we also work towards Google Maps optimization (link to our other site that markets that service). Ultimately you'll want to be seen in the top 10 Maps results AND the top 10 organic (normal) search results. This maximizes your exposure to local web users.
Geo-Targeted Pay Per Click Advertising
For some of our larger clients we go one step further and use Pay Per Click (PPC) advertising to target a far wider range of potential keywords local customers may be using. We develop effective PPC campaigns and highly targeted landing pages in order to produce a profitable advertising campaign. The tracking systems available for PPC combined with our expertise ensure we can optimize the campaigns to produce maximum results.
Visit our Local Internet Marketing Basics section for more on how to get local traffic to your website and how search engines work.
Our web marketing expert runs a blog where he talks about web design and internet marketing for small business websites.
Locally targeted SEO makes your website visible to local searchers. We know the keywords people will most often use to find your services. We also know what it takes to get your site to appear for those keywords. Our SEO and local internet marketing expertise will make your site rank well for those terms and bring your site targeted traffic.
Impress your customers with a great looking website they can find. Your professional internet presence will show that your are serious about your contracting or trades business. This can increase your website conversions (converting web traffic into customers) and bring you more business.
This website is part of the Axemedia local internet marketing network. We specialize in localized internet marketing for all kinds of small business along with web design and application development. Our sister site, GeoLocalSEO, is where we focus more on just the local SEO part of it all including Google Maps Optimization.